Research On The Financial Status Of Real Estate Enterprises Under The National Macro-control Policies

For a long time,our country government is very focused on the development of the real estate industry,in view of the real estate industry overheating phenomenon,a series of macro-control policies,to prevent overheating,led to the development of rational and healthy.In this situation,the financial risk of the real estate industry is much higher than in other industries.By previous scholars build financial early warning model,it is difficult to apply to the modern real estate enterprise financial risk research,it is necessary based on the reality of our country real estate industry,build a more targeted financial early warning model,to better carry out the real estate enterprise financial situation research work.The special industry of real estate has outstanding correlation,it has close relation with national economy.The real estate industry has been developing rapidly in the past few decades,and many real estate companies are dying from high financial risks.In the process,Vanke's real estate grows and grows,and develops opportunities in the changeable external environment.Therefore,in the course of this research,the representative enterprise of vanke real estate is selected as an example to analyze the financial situation and financial risks of vanke real estate.In the course of this study,the definition of financial analysis,financial risk and financial crisis is clarified.Then calendar year study of regulation policy in China,the real estate enterprises under the background of the current social reality is analyzed,further to explore the reason of enterprises financial risk in real estate,including two aspects of endogenous factors and exogenous factors.On the basis of in-depth analysis,the paper obtains the characteristics of the financial periodical fluctuation of real estate enterprises,and makes clear the transmission mechanism of financial risk.Under the background of regulation policy to build up real estate enterprise financial early warning model,select a sample of 100 listed real estate companies analysis object,the introduction of principal component analysis,Logistic regression analysis,etc.,finally build up the real estate enterprise financial early warning model.Finally,the model is further applied and empirical research is carried out.This paper analyzes the establishment of the hypothesis by using the model and introduces the property of vanke to the model,so that it can find the financial risk in time.Based on the regulatory policy background,the financial risk prevention and control path of real estate enterprises is selected,and the effective risk prevention and control path is developed from the internal control and policy guidance.For a long time,the main target of vanke's real estate investment is the quality project in the core area of the city,which is more sensitive to external policies and more pressure on capital and other aspects.However,vanke real estate can control the financial risk with high level of financial management and get good development.In the process of this topic research,vanke real estate financial situation and study of financial risk,obtain valuable content,vanke real estate financial management so as to provide reference for other real estate enterprise risk management.