Under The Regulatory Policies Of Listed Real Estate Company’s Financial Performance Evaluation

Real estate is always called as the "barometer" and "weathervane" of social development, as the special commodity in the process of transformation in our country. Generally speaking, the real estate industry is the key factor of the whole economic system. It greatly impacts the speed of economic growth. Real estate listed companies, as the operating unit of the industry, represents the overall strength and reflects the full view of the real estate market development. Recently, the academia and industry focus on the the healthy development of real estate listed companies especially under the circumstance of macro-control policies. In the special situation of China, the development of real estate listed companies is closely related to China’s macroeconomic trends. And the influence of China’s macro-control policies on real estate listed companies is irreversible and difficult to predict. Moreover, macroeconomic trends not only can promote the rise of the real estate industry, but also lead to the flash. Therefore, it is necessary to do the following work to enhance the core competitiveness of enterprise and make the right decision:scientific evaluate the performance, set up specifically financial performance evaluation system, study of the performance difference.In terms of choice of methods, we first reviewed the classical performance evaluation method:DuPont analysis, wall analysis, EVA evaluation system and multi-index comprehensive evaluation method. The various methods are compared. Advantages and disadvantages of each method are listed. Based on these analysis, factor analysis is selected. The principle, characteristics and the basic steps and the scope are detail introduced. All these work help to establish the screening and result analysis tools.In terms of empirical research, on the basis of previous research and analysis on basic features of the real estate market development in our country, we select40of the Shanghai stock exchange and31of shenzhen stock exchange. The data is handled with SPSS statistical analysis software. According to the real estate industry in China from2008to2013annual report data of listed companies, profitability, debt paying ability, operation ability, development capacity four dimensions of12indicators are factor analysis. We calculate the factor score and get a reliable analysis results. The analysis of nearly six years tacking of tendency of financing performance finds out the problems existing in the real estate listed company general.In the conclusion, this paper analyses the policy effects of real estate enterprises. Following conclusion has been found:(1) the regulation policies on real estate company’s financial performance have external time lag effect;(2) the repetitive control policy of real estate performance has great influence;(3) assets era has ended. On the basis of the conclusion, draw lessons from foreign advanced experience, combined with the reality of our country, put forward the our country real estate macroeconomic regulation and control policy to focus on steady and long-term, and points out that the real estate as the main body of the performance evaluation of listed companies, should understand the situation clearly, reasonable response; Assets reorganization, from heavy to light; Strengthen management, optimize itself; Pluralistic strategy, risk aversion.