Research On The Competitive Strategy Of SME Loan Business Of Bank B Hohhot Branch

As an important force to promote the development of the national economy,SMEs play a pivotal role in stabilizing residents' employment,increasing fiscal revenue,promoting technological innovation,and enhancing long-term economic competitiveness.After years of development,the development level of China's SMEs has made great progress,but the problem of financing difficulties and financing has been plaguing the further development of SMEs.At present,the main means of financing SMEs in Hohhot is through indirect financing by commercial banks.Commercial banks are also striving for the advantages of traditional SME loan business with better policy environment,higher loan interest rate and shorter loan term.To expand such business,the SME loan business has become an important part of the development of commercial banking in Hohhot.However,with the further liberalization of interest rate liberalization,the downward pressure on the economy caused by the new economic normality continues to increase,the rapid development of the direct financing market and the deepening of financial disintermediation,the traditional SME loan business is facing increasing The challenge is to continue to rely on simply increasing the number of loans to promote the expansion of the loan scale,and to improve the loan interest rate to expand the spread income business model is clearly no longer sustainable.This paper studies the competition strategy of SME loan business of Bank B Hohhot Branch,finds the crux of current business development and proposes feasible improvement measures to promote the sound and rapid development of SME loan business of Bank B Hohhot Branch.Specifically: Firstly,through reviewing the current situation of SME loan business of Bank B Hohhot Branch,the main problems of its existence are proposed.Secondly,the macro environment and industry environment are analyzed.On this basis,the SME loan business of Bank B Hohhot Branch is further developed.The comparative analysis of the opportunities and threats;again,the analysis of resource conditions and capacity conditions,on the basis of this,a comparative analysis of the advantages and disadvantages of the SME loan business of Bank B Hohhot Branch;then,after SWOT analysis,the strategic positioning of the competitionis defined.That is,the B-bank Hohhot branch SME loan business should focus on the differentiation strategy to improve business competitiveness.Finally,the strategic focus and safeguard measures are proposed to ensure the success of the strategy.Under the background of China's supply-side reform,this paper is not only important for how the SME loan business of B Bank Hohhot Branch can solve the current development bottleneck,but also how to continue to serve the banking industry to provide a huge job market and maintain economic vitality.A small and medium-sized enterprise provides experience that can be learned.