Research On The Competitive Strategy Of SME Loan Business Of Baotou Branch Of Bank Of China

In the process of development and growth, small and medium-sized enterprises (SMEs) have been considering bank loans as the main financing way. With narrow interest spread, banks have been continuously expanding SME loan business to increase profits. However, the financing difficulty of SMEs is still not solved. Under the influence of present economic situation, SMEs are obviously instable and banks are facing difficult choice on risk control and business development when developing SME loan business. Therefore, banks need to choice competitive strategy based on the characteristics of SMEs, the external environment and internal conditions in order to achieve income and improve competitiveness by SME loans.This paper takes early-stage SME loan business of Baotou branch of Bank of China as an example. By commenting its current situation, analyzing its existed problems, and combining its competitive environment and conditions for strategic choice, this paper finally puts forward corresponding measures. This paper plays an important role in solving the problems that Baotou branch of Bank of China encountered on early-stage of development of SME loan business and clearing competitive positioning and strategic choice, and serves as a good reference for banking to explore feasible plans and paths when developing SME loan business.