Research On The Development Strategy Of HD Technology Co.,Ltd

With the continuous innovation of information technology,the construction of information technology in our country has ushered in a new development.The demand of Data center is obviously improved as the foundation of information technology.However,the huge market space has brought the intensification of the competition in the construction of the data center.The cost of business is increasing and the profit is falling,which has restricted the development of the enterprise.There are a great many researches on the development strategy of enterprises at home and abroad,but few of them can play a substantial role in the development of data center construction enterprises.To change and adapt to the environment is the important ability of the enterprise to survive and develop in modern enterprise management,it is the foundation of the enterprise to formulatethe strategic goal of the enterprise and make the adjustmentat the right time according to the changing environment.Therefore,a strong and feasible development strategy is the key to success or failure of an enterprise,and it is a guideline to achieve the goals.This study has refined and studied the theory of strategic management at home and abroad,and based on this,the idea of developing strategic planning for HD has been put forward.On the technical level,with the help of the relevant literature,the PEST tool is used to analyze the domestic politics,economy,society and technology.Combined with the development environment of the industry,the five forces model is applied to make the company fully understand the competitive factors which affect the development,and the opportunities and threats of the company are clearly confirmed.At the same time,the company's organizational structure design,property resources allocation,human resources construction,technology resource reserve and other aspects of internal environment are analyzed and summarized,and the advantages and disadvantages of the company are analyzed according to the investigation and interview.Based on the opportunities and threats from the analysis of the external environment of HD and the advantages and disadvantages of the company's own existence,the SOWT matrix analysis method is applied to put forward the overall goal of the development strategy,that is,"to become the leading data center lifecycle service provider in the domestic industry." Further,the overall goal can be divided into economic goals,technical goals,market goals,and talent goals.The overall development strategy of the companyis formulated according to the strategic objectives,including business strategy,product development strategy,marketing strategy,management promotion strategy,human resource strategy and internal control strategy,to strengthen management,innovate technology,expanse financing channels,enterprise information construction and other means to safeguard the strategy into practice effectively,and achieve the overall goal of the strategic planningultimately.