Research On The Big Date Application Of China Mobile S Branch

The main revenue source of the telecom operators is from two kinds of products: one is voice and short message.At present,it has passed the maturity period of the product life cycle curve,quickly enters the recession period,the other is the flow revenue.With the introduction of the unlimited policy,it is coming into the mature period of the product life cycle curve in the long run.What is the source of future income growth?Big data era has brought new development opportunities for businesses.Who can grasp the mass of data,who found the "gold mine";who can analyze the hidden commercial value behind the mass data,who will dig out the "gold".The basic telecom operators,which are regarded as "pipelines" by Internet companies,naturally grasp massive amounts of customer behavior data.How can we extract "gold" from this "gold mine" and make it a new growth pole for telecom operators? The application of telecom operators of large data has not yet been formed,is still in the exploratory stage,this paper will conduct the research on this subject.This paper,taking big data application of China Mobile S Branch as the research object,referring to the application case of the domestic and foreign operators in the field of big data,and based on the relevant theory of big data,divide big data of China Mobile S Branch into three categories by source,at the same time,we investigate the needs of customers and analyze the advantages and disadvantages of development.The application design method is put forward on three big data fields: "big data of Spring Festival return","big data of bus planning" and "big data of holiday tour".Shows customer evaluation and gives later suggestions.In addition,this paper also puts forward expectations for China Mobile S branch cooperation with local governments and Internet companies to win the future initiative.