On Baudrillard's Theory Of Consumer Society And Its Value

Baudrillard's theory of consumer society,with its unique thinking logic,has aroused a sustained and broad ideological effect.Based on the study of Baudrillard's Consumer Society and philosophical considerations,this paper explores Baudrillard's theory of consumer society academically and realistically.Based on this text,the author explores the era background,theoretical origin,basic connotation,essential characteristics and limitations of the theory of consumer society,which can not only enrich and extend the current theoretical achievements,but also provide theoretical mirror and practical basis for the analysis and interpretation of contemporary social phenomena.The paper consists of five parts.In the introduction part,this paper gives the reason why the topic can be expanded and deepened by taking theoretical background and theoretical significance as the horizontal axis,realistic background and practical significance as the vertical axis,and focuses on and combs the current research situation at home and abroad with a clearer problem consciousness,aiming at demonstrating the ideological effect of Baudrillard's theory of consumer society in the academic circles and trying to relate it to the contemporary era.Relevant realities of our country excavate the practical value of Baudrillard's thought of symbolic consumption.Third,it clarifies the research ideas of the topic,aiming at analyzing the research approach and basic framework of the whole paper.In the second part,this paper analyses the era and theoretical background of Baudrillard's unique theory construction and promotion.This section contains the era landscape of the birth of consumer society theory,Moss symbolic exchange,Bataye's daily criticism and many other important ideological doctrines related to it.In the third part,this paper mainly combs the philosophical foundation of consumer society theory from the epistemological basis,methodological basis,axiological basis and practical basis.This section rejects the philosophical tradition of transcendental pursuit of metaphysics,highlights the philosophical characteristics of semiotics,highlights the era landscape of scientific and technological development,and praises human liberation by means of criticism and alienation.In the fourth part,this paper re-interprets Baudrillard's theoretical connotation of consumption and consumption society,expounds the logical transformation between objects and symbols in consumption society,the loss of cultural consumption,and the possible ways to distinguish them.It emphasizes on criticizing the symptoms of ontology and extreme alienation of symbols,all of which indicate that consumer society is confined to false and surreal thinking.Think of the fence.In the fifth part,this paper objectively evaluates the theory with an impartial attitude,deeply analyses the symbolic determinism and pessimistic consumption outlook of Baudrillard's consumption theory,criticizes Baudrillard's idea of taking symbols as the ontological dimension,and affirms his immeasurable positive significance to the theory of alienation,the theory of "dual value" of commodities and the development of Marxist economics.At the end of the article,in the context of our country's development,it points out the experience we can draw from our country's construction and development,and strives to provide theoretical resources for the realization of China's dream and the great rejuvenation of the Chinese nation.