The Theory Of Baudillard’s Theory Of Consumer Society

Today， the rapid development of globalization, people’s life stylechanges constantly. The world into a material needs a great deal of time, theconsumer has quietly but go to, become inseparable part of people’s life, italso caused the research of consumer culture. Baudrillard is one of therepresentative figure of a consumer society theory, he is the modern westernacademic study of consumer behavior and consumer famous thinker. Heform the study of objects in the1960s to the research of symbol, and tries toreveal the characteristics of consumption society, since the1980s, andgradually become the center of the western ideological circle, Baudrillard’sthought of consumerism society mainly concentrated in the consumersociety.After the second world war, Europe’s economic recovery, the technicalinnovation, the world economy fast development,the social conditions ofmass consumption rise, Baudrillard’s consumer society provides a uniqueperspective.Content of Baudrillard’s theory of consumer society,containsthe consumption and production, Himself in the study of baudrillard on thebasis of the theory of consumer society,the consumer society thoughtin-depth analysis and study,This paper mainly studies baudrillard’s theoryof symbolic consumption,the author analyses,as well as the consumption ofenlightenment to our country.