Study On The Baudrillard's Body Theory In The Consumer Society

Jean baudrillard's view of the consumer social body is based on the essential properties of the body in the consumer society,namely function and symbol,and criticizes the alienation of the body and the "pseudo-liberation" of the body in the consumer society.Restore the body to the original position in a consumer society,and points out that the embarrassing situation of reality.The body theory runs through his semiotics thought,the study of "simulacrum" and the critique of marxist theory.The body theory is also the essence of his consumer social theory and the concentrated expression of his post-modern critical discourse,so that his original scattered and fragmented way of thinking can obtain a junction.Baudrillard abandoned Nietzsche,Freud and other people's philosophy of body desire,and distinguished between the "body as the subject of desire" and the body as a symbol in the consumer society.Baudrillard's body theory starts from the physical nature of the body and observes its functional exchange value.In this sense,the beautiful and eroticized body is constrained by the code of consumer social symbols and becomes a functional variant.For example,the body of a fashion model is no longer an external manifestation of desire,but a functional object,which is re-created as a symbol of unity under the oppression of external forces.Baudrillard combines the methodology of semiotics with Marx's theory of political economy to analyze the body from the perspective of symbolic political economy.The function and symbol of the body in the consumer society are most prominent in media and female discourse.With the development of technology and media,the false display of the body has replaced the truth of history,and the over-filled visual culture has become an important guarantee for the formation of the super-real world.Influenced by various factors such as objects and psychology,women eventually become the preferred carrier of the body in the consumer society,and women's liberation is also equal to that of the body.Women passively accept directed spending and are subject to more social physical demands in the process.Baudrillard's view on the body of consumer society also has the limitation of his theory.Both taboo considerations to the body and the analysis of female narcissism,he stubbornly believe that the manipulator is a consumer society symbol behind the code,but fails to his attempt to return to a single object.But in front of the surrounding material,technology,law,visualization information covering the impact of the external force,such as wave baudrillard theory analysis of the concept of consumer society body is almost zero,but also has stronger critical force.