Research On Shimen Tea Industry Development Strategy

Shimen tea industry has a long history,famous tea generation.With the development of economy and society,people are becoming more and more enthusiastic about tea,and tea has become one of the most popular drinks in the world.Hunan province is the main tea producing area in China,and the famous tea is famous at home and abroad.Shi men is one of the main tea producing counties in hunan province.Shimen yinfeng and shimen black tea have been awarded the awards of famous tea in China.The development of shimen tea has attracted more and more attention,especially the related tea enterprises and the tea department in shimen county,and hope that the development of shimen tea industry will be better and better.This paper is a generalized industrial strategy study.The introduction mainly introduces the background and significance of topic selection,and summarizes the development strategies and the research trends of tea industry at home and abroad.Then,the present situation and trend of the development of the tea industry at home and abroad are analyzed,and the opportunities and challenges facing the industry of the tea industry are clarified.Then it analyzes the development status of the tea industry in shimen,including the size of industry,market share,development characteristics and existing problems.Secondly,the paper analyzes the advantages,disadvantages,threats and opportunities of the shimen tea industry and evaluates the development competitiveness of shimen tea industry by using the strategy of development strategy and porter's competitive strategy theory.Finally,a SWOT matrix is established,four kinds of strategies are analyzed,and porter's theory is used to make strategic choices.To put forward the guiding ideology and development principle of the development of shimen tea industry.The paper summarizes the paper and puts forward feasible policy Suggestions according to the development of the tea industry.