The Research On Brand Development Strategy Of The Rural Market Of Shimen Tobacco

Brand development is a long and arduous task, but also to achieve core "cigarette level". However, summing up years of work experience, we can see the brand development success does not depend entirely on creating brand of industrial enterprises, in terms of the strict sense, responsible for business sales and cigarette circulation of commercial enterprises is the brand development of the body, for brand development plays a significant role. Meanwhile, with the economic and social development, the rural market has become a hot spot for the development of the tobacco industry, but the rural market, brand development work situation is not optimistic, compared with the city’s cigarette market cigarette brand in the rural market consumption structure and overall sales other aspects are still a big gap between rural network of consumer acceptance of the new brand of low Lingshou Hu brand development ability and enthusiasm urgent need to upgrade the rural market of cigarette brand development work has become an important issue in today’s tobacco industry concern.Analysis of tobacco in Shimen branch sales and operations, based on the statistics according to various counties and cities in Hunan tobacco sales, combined with the relevant principles of economics or management theory, Shimen branch in tobacco sales system, nurture and organization architecture and other aspects of analysis, summed up the problems and deficiencies of the existing tobacco subsidiaries; Shimen tobacco companies based on the issues raised should be internal and external integration, on the one hand to improve the marketing level, on the other hand need to integrate internal resources, standardized management; and SWOT analysis of the use of tobacco Shimen branch to evaluate proposed Shimen branch tobacco brand development objectives; the specific circumstances of tobacco Shimen branch, targeted build brand development model, the establishment of a complete brand training system.In this paper, the authors study the management and marketing of relevant expertise, according to the characteristics of tobacco Shimen branch building in the region in line with the actual sales of tobacco cigarette sales network, and provide the appropriate recommendations and measures. The purpose is to make Shimen County tobacco company’s services can reach to every village, and effectively improve the tobacco industry on the rural market dominance and market share.