Research On The Development Strategy Of Agricultural Products E-commerce In Zhongjiang County

Different from the traditional agricultural products transaction,the electronic commerce transaction mode has more advantages.Since the Twelfth Five-Year Plan,this mode of trade has developed rapidly.With the continuous enhancement of theoretical research,the practical application of e-commerce in agricultural products has been paid more and more attention.Relevant practices are becoming more and more abundant.Zhongjiang County belongs to the predominant area of traditional agriculture,which is in a stage of rapid development.However,E-commerce trade of agricultural products has just started,and many theories and experiences are blank.Therefore,E-commerce of agricultural products has great development space.This paper is divided into six parts.The first part summarizes the research significance,background,research content and framework of this paper,combs the previous results of the study,and puts forward the value of this study and the research plan.The second part elaborates the relevant theories of this thesis.The third part summarizes the situation of local e-commerce platform and agricultural products resources in Zhongjiang County by using literature analysis and investigation methods.This paper expounds the development status and achievements of agricultural products e-commerce in Zhongjiang County.The fourth part,taking the construction of logistics park as an example,reveals the characteristics of e-commerce development in Zhongjiang County,and gets corresponding enlightenment.The fifth part summarizes the main problems that restrict the development of e-commerce in Zhongjiang County.Through expert consultation,comparative analysis and other methods,it puts forward its own countermeasures and suggestions for the development of e-commerce of agricultural products in Zhongjiang County.This study detected the development strategy of electronic commerce through making a preliminary study on the concept,development characteristics and existing problems of e-commerce in Zhongjiang County.Through the research on the development strategy of agricultural products e-commerce in Zhongjiang County,it was helpful to further understand the actual content of e-commerce.Meanwhile,it would play a supporting and promoting role in the industrialization of agricultural development.By realizing the development of e-commerce of agricultural products in Zhongjiang County,we can optimize the marketing channels and channels of agricultural products and make their operation mode better.At the same time,it can also correctly guide farmers how to cope with market changes,so as to increase their income.