Research On Creative Inspiring Model Based On Brainstorming

In the face of the dilemma between the long-standing problem of national creative problems and high demand for creative of the "double time",only effectively stimulate national creativity,can release a nation's wisdom fundamentally,then continue to promote a comprehensive national independent innovation.In order to achieve this goal,we must constantly design and improve a variety of creative inspiring modes and methods,so as to stimulate the public effectively.Through induction and arrangement of the situation of all kinds of creative modes and methods and style,this paper begin to design the excitation modes of ideas based on brainstorming.The main contents include the optimization of brainstorming of offline and online and the application of the excitation modes,which designed based on brainstorming.First of all,based on literature,factors that influence the effect of brainstorming are summarized and classified,and the effects of the main factors are tested by orthogonal experiment method.Experimental results show that time control,team number and performance competition are three key factors influencing the effect of brainstorming.The best time of brainstorming would be 60 minutes,and the optimal team number of brainstorming might be 7-9,and competition performance could enhance the performance of brainstorming.And the three key factors should be all kept in optimal levels to make brainstorming obtain good results.This research is helpful to optimize the conditions of brainstorming,and to reduce production blocking and social inertia,and then to make brainstorming more valuable.Secondly,the key factor affecting online brainstorming was concluded to be lack of motivation in participation by online interview.So,the online brainstorming model was constructed from ARCS motivation theory,and validated by online brainstorming crossing grouping control experiments.Experiments showed that attracting member?s attention,establishing member?s relevance,meeting member?s self-confidence,could significantly stimulate member?s creative ideas;and the efficiency motivating idea would reach maximum point by adding the enhancing member?s satisfaction to these three factors.The results set up an academic foundation for the design and application of online brainstorming.Finally,based on the optimization of brainstorming of offline and online,this paper designs excitation modes of ideas,which including organization model,development model,incentive model and evaluation model.Then applications through five actual cases we validated results from the quality and quantity of ideas and member satisfaction.The results prove that the excitation mode of brainstorming on creativity is significant effect.