Mode Choice And Countermeasures Of Creative Agricultural Development In Zhangzhou

Creative agriculture is a very important direction of the modern agricultural development, is an important way of promoting the transformation of the mode of agricultural development, is a great opportunity to achieve the leap development of "agriculture, rural areas and farmers". At present all over the country raised a upsurge of research and practice development of creative agriculture, the development of creative agriculture not only has the support of national policy, capital support, but also the developing trend of The Times. Beijing creative agriculture type three main categories, One is creative, agricultural products including five kinds of forms, ideas mode, theme landscape agriculture development mode, creative agriculture park, creative festival exhibition, agricultural culture creation. The second is the form of marketing ideas, including two kinds, regional brand development mode and agricultural space development pattern. Third is the agricultural industry originality, including three, respectively is the creative industry fusion model, industry chain development ideas pattern, the spatial cluster development mode. Creative agriculture is based on the traditional agricultural production, so this article to agricultural city Zhangzhou in Fujian province as the research object, and in-depth business incubator Zhangzhou ZhangPu Taiwan farmers and flower exposition, friends long tai fu port of ecology village, green garden ecology village, green raisins garden, Ma Yang creek ecological tourist area mountain village about local creative agriculture development situation, and creative mode of agricultural development, Using literature method, fieldwork method, questionnaire method, interview method combined with analytic hierarchy process (ahp) analysis the influence factors of agricultural development. Zhangzhou Changtai creative agriculture development model mainly has five, respectively is:a creative landscape agriculture pattern:heavy mountain village; Two industrial convergence creative mode:Taiwan agriculture creative park; Three regional brand development pattern:green port park; Four themes creative development mode:flower exposition; Five modes:creative agriculture parks green beauty, humble friend. Through the SWOT analysis of Zhangzhou development of creative agriculture condition, advantage lies mainly in agriculture as the foundation of good, has the cultural advantage, resource advantage, location and transportation advantages. Disadvantage is the concept of creative agriculture backward, lack of creative talents, insufficient funds, the development of the support system is not established. Opportunity is the creative agriculture market scale, the policy environment is good. Threat is trade of vicious competition. Through the interview ZhangPu and Changtai farmer, indicates that the factors affecting Zhangzhou development of creative agriculture is mainly the government, market, capital, talent and technology. By using analytic hierarchy process (ahp) in the present development condition, Zhangzhou development of creative agriculture, the market is the most important, followed by capital, technology, administration, talent in the final. Of the development of creative agriculture in Zhangzhou is put forward according to the development of the market choose creative agriculture mode, to broaden the creative agriculture development capital source, to increase investment in science and technology, government should participate in planning and guidance, to raise the standard of peasants’ knowledge.