The Research On Countermeasures For Working Capital Management Of XW Electronic Commerce Company

In recent years,e-commerce in the "Internet plus" which is a new engine driven,online and offline integration trend is more significant,"blowout" effect has become increasingly prominent,has become an important platform for public entrepreneurship,innovation in response to the call of the times,and in the creation of consumer demand,stimulate investment,play a decisive role in employment income the channel,and it can promote the Chinese economics developing.In the enterprise management,financial management has always been the key point,in which operating capital management is an important part of the enterprise financial management.Among them,current liabilities and current assets are the main research contents of working capital management.For the purpose of sustain a normal operation,an enterprise must have a proper amount of operating funds,especially for the business model of e-commerce,compared with the traditional business enterprise.There are great changes in the way of supply,production,marketing and so on,so it will have an impact on the operation and management of the working capital of enterprises.This article is divided into six chapters,using the methods of summing up,case analysis and comparative analysis.The first section is a prolegomenon,which analyzes the research backdrop,research status,research purpose and significance.The second chapter introduces the theory of e-commerce and working capital management,and lays a theoretical foundation for the analysis of the latter.The third chapter analyses the basic situation of XW e-commerce companies and the management status of operating funds;the fourth chapter analyzes the turnover of receivable turnover in the channels of purchasing and marketing of the company.On the basis of the period,the payables turnover period and the inventory turnover period,we chase down the problems and reasons in management of operating funds of the company.The fifth chapter puts forward the countermeasures and suggestions on how to improve the operating capital management efficiency of XW e-commerce company in the last chapter.The sixth chapter is a summary and prospect part,and summarizes and summarizes the research conclusions of this paper.On the basis of the theory of operating capital management efficiency based on channel,this paper provides an advanced concept of operating capital management performance which is different from the traditional trading mode for the enterprises,and provides reference and guidance for the working capital management of the new electronic business enterprises.