Research On The Integrative Development Of Leisure Agriculture And Rural Tourism

With the rapid development and continuous improvement of China's social economy and people's material living standards as well as the constant escalation of tourism consumption,more and more people are pursuing spiritual enjoyment and relaxation.Driven by strong social demands,a single form of tourism has not met the needs of modern people.As a result,a variety of new forms of tourism emerge in an endless stream.Among them,the integration of leisure agriculture and rural tourism industry has attracted the attention of governments,enterprises and people.It has injected new vitality and hope for the development of agriculture,tourism and other industries.Leisure agriculture and rural tourism utilize rural features,such as beautiful natural countryside scenery,and pollution-free food to closely combine rural landscapes,rural life,agricultural activities and tourism activities,promoting agriculture developing from a simple primary industry to the integration of the primary and tertiary industry.Meanwhile,it greatly expands the activity space for tourism activities,improves the added value of the agricultural industry,and reduces the capital and time costs of urban crowd tourism.This paper takes the integration development of leisure agriculture and rural tourism industry in Ezhou as the research object.Firstly,it elaborates concepts of leisure agriculture and rural tourism and sorts out relevant basic theories;secondly,the paper discusses the integration mechanism of leisure agriculture and rural tourism from four aspects:foundation,effect,power and mode.the status of the integration of leisure agriculture and rural tourism in Ezhou is systematically analyzed again,the problems existing in the integration of leisure agriculture and rural tourism in Ezhou are revealed and problem causes are discussed;the integration development mode of leisure agriculture and rural tourism in Ezhou is further analyzed,including the tourism mode of popular science education,holiday leisure,farmer family holiday and folk culture.Finally,this paper puts forward the countermeasures and suggestions for the integration development of leisure agriculture and rural tourism in Ezhou.