Research On Financing Ways Of CJ Group

Financing is one of the important contents of corporate financial management.Since the restructuring of CJ Group into enterprises,with the transformation and upgrading of the company,and leapfrogging development work,the contradiction arises where the Group's headquarters and its directly affiliated companies has insufficient self-owned funds and uneven development of major business segments.Faced with the problem of current corporate financing,single financing channels,and unreasonable financing structure,strengthening research on financing methods and improving financing capabilities have become the top priority for the development of CJ Group.This paper selects CJ Group as the research object,adopts the Literature research method to expound the domestic,the foreign research status and financing related concepts of corporate financing,and summarizes them.Using the case study analysis method to analyze the financial status of CJ Group,the existing financing methods and internal and external financing conditions,it is concluded that the main problem of CJ Group in financing is that the financing method is too single.The field research method and related financial management departments and banks,brokerages and other financial institutions consulted and communicated the relevant financing methods and specific processing procedures,which were verified and enhanced practicality.Through comparative analysis,we make detailed analysis and comparison of seven common financing methods of bank loans,perpetual bonds,medium-term notes,corporate bonds,corporate bonds,overseas direct loans and overseas bond issuance,and find out which financing method is adopted by CJ Group,including the advantages and disadvantages of each financing method.It concludes that “the perpetual bonds,bank loans meet the short-term capital needs of CJ Group,the medium-term notes and corporate bonds meet the medium and long-term funding needs of CJ Group”.Finally,focusing on the functional positioning of CJ Group and the needs of future business development,it proposes an innovative financing method of “establishing a bailout fund + fund debt” to provide future thinking for further research.