Research On The Optimization Of J Company's New Product Development Management Process

Economy globalization and the development of information technology in the21~stt century brought great challenges to manufacturing industry in china.The technological innovation and product development cycle of China's manufacturing industry is getting shorter and shorter,and the competitive pressure on enterprises is increasing.Consumers may give up their products and turn to other competitors if the company cannot timely carry out product innovation or new product development according to market demand.In the absence of product innovation in the market competition,the company may not be able to survive.High-tech enterprises must constantly improve and strengthen the development capabilities of new products,especially the establishment of new product development management systems that are in line with the company's own characteristics.This will help high-tech enterprises achieve rapid and efficient sustainable development in the face of accelerating technological innovation.This article takes J company as the research object.Based on the theory of new product development,the author combines the status quo of new product development of J company and tries to find out the main problems of J company in new product development through field research,questionnaire survey and interview method.In response to the causes of these problems,the author uses an empirical research method to conduct an in-depth and systematic analysis of J's original new product development management system.There are the theories and methods of market orientation,portal management and five-force model in this paper.From the perspectives of organizational structure,process,incentive mechanism and enterprise innovation culture of new product development,the author proposes targeted optimization solutions and corresponding implementation guarantees.It is hoped that through the research on the implementation of J company's new product development and optimization program,we can improve the new product development status of J company,establish a more systematic and efficient new product development system and apply it in practice.The constructive optimization plan in this paper is not only proposed for J company's new product development in the future but also be certain reference valued for other similar enterprises,especially high-tech enterprises to rapidly develop and produce required products and improve the ability of new product development.