Research On Financial Risk Evaluation Of Konka Group

In recent years,with the transformation and upgrading of China's economy,the implementation of supply-side reforms,and the disappearance of the original cheap labor advantages,domestic manufacturing industry is facing new challenges: the backward industrial level is in urgent need of upgrading,environmental protection and resource management policies.Structured changes that are increasingly strict and demand for the market.Among them,the home appliance manufacturing industry is facing more severe challenges.Many powerful home appliance companies have tried diversified operations or explored strategic changes.Konka TV produced by Konka Group.once had the title of “National Television”.It once occupied the leading position in color TV manufacturing industry,but in the development of recent years,it was affected by internal and external environment,and its main business gradually lost its advantage.In the fierce competition environment,the company's financial risks are beginning to emerge.The main purpose of this paper is to identify and objectively evaluate the financial risks of Konka Group and to provide financial risk prevention measures for Konka's sustainable development.This paper identifies the risks of Konka Group from the four levels of financing,investment,operation and growth.At the same time,it analyzes the financial risks of Konka Group based on external macro environment,technical factors,industry development and internal strategic decision.The four levels of risk of the company are short-term debt repayment risk and investment risk.The obvious risks are the lack of profitability and growth of the main business of Konka Group,the large amount of inventory affecting liquidity,and the bad debts of accounts receivable.The risk is higher.Then based on the identification results of financial risks,this paper uses the application of statistical methods to filter variables to construct a financial risk assessment index system.On this basis,Principal Component Analysis and Logistic Discriminant were used to establish a financial risk assessment model for Konka Group.The above model is applied to backtest and predict the financial risks of Konka Group.Finally,combined with the results of financial risk assessment and the development of the company,this paper proposes four levels of financial risk response measures for Konka Group.At the institutional and cultural level,the paper puts forward the construction of financial risk assessment system based on financial risk assessment model,the establishment of internal control post responsibility system,and the improvement of corporate culture and governance structure.At the operational level,this paper proposes to improve the operating efficiency of the home appliance business,carry out diversified operations,and improve the management of inventory management and accounts receivable.At the fundraising and investment level,measures such as rational determination of capital needs,diversification of financing channels,attention to relevant national policies,and increased investment in scientific research are proposed.By identifying and evaluating the financial risks of Konka Group,this paper can provide some suggestions for the prevention of Konka financial risks.At the same time,the financial risk assessment model based on the listed home appliance company can provide reference for the financial risk evaluation of other home appliance manufacturing companies.