Superwin The Company's Cloud Platform Business Plan Based On Store Management

Before 2016,the super win company has been providing small and medium-sized retail stores with information solutions such as store system,ordering system,supply chain system,warehousing logistics system,membership system,o2 o business platform,WeChat Alipay acquirer and so on.We have accumulated nearly 200,000 store merchants.We hope to use the latest cloud computing technology to build a more competitive large data cloud platform for business ecosystem chain,to help merchants promote and provide more value-added services,with the mission of building "the first platform for business data services in China's fast-disappearing stores",with the vision of "let the world have no hard-to-open stores",to ensure that the company can achieve mutual benefit.The transformation and upgrading in the new era of networking.We start with the cashier system of store merchants,and analyze the big data of purchase,sale,storage and consumers.Through accurate analysis of consumers' portraits,value-added services such as mobile payment,purchasing sources,sales platforms of various channels(micro-malls,small programs)and customer attraction and drainage platforms are provided to store operators.Help merchants to introduce more channels of purchase and optimize the business category,and help merchants to push sales products to precise customers.This paper uses the style of business plan to write,combined with various theoretical knowledge of strategy,marketing,finance and human resources learned during EMBA study,to make a comprehensive plan for the big data cloud platform of super-win store management,including development direction,strategic positioning,operation mode,etc.Five-force model is used to analyze the industry;SWOT analysis is used to analyze the competitive environment;STP tools are used to subdivide and position the market;4P theory is used to formulate marketing strategies.This paper is a business plan based on the big data cloud platform of store management,hoping to help retail stores build a new retail empowerment platform.While helping store operators to provide operation management cloud services,through long-term operation of precipitated large data to provide stores from optimizing the supply chain to stimulating sales performance,so as to build a business data service platform of stores.