The Retail Innovative Projects Of ZY Jewelry Company's Business Plan

With increasing levels of our national income, disposable income people have a significant increased demand for jewelry. China jewelry industry will be rapid developed. It leads to the development of new requirements and directions. At present, China jewelry retail market in the products and brands can be divided into the following categories:1st high-end products at high prices:CARTBER, TIFFANY and other international brand-based first-line; 2nd middle to high-end products, such as Chow Sang Sang, Chow Tai Fook and other Hong Kong-based brands; 3rd in the middle and low level products at middle prices, such as to the Laomiao Gold, the Laofengxiang tidal and other well-known brands as ChaoHongJi; 4th In the middle to high end products at middle and high price, such as I Do; 5th low-cost low-end products, these are brands sale with internet, such as Zbird, Kela.In the current environment, ZY jewelry company plans to launch low-cost middle and high-end products, and to promote the use of physical shops with online sales. This approach is innovation retail, which breaking the norm really puerile, and effectively with internet, while cost-effective in increasing sales. With new ideas "in the high-end jewelry can actually not that expensive," this will dcsirc the potcntial consumcr to purchasc and expand the markct sharc.According to market demand and new vacancies, also with many years of experience in retail and wholesale, ZY jewelry company make the decision to establish a new brand. The business plan through the presentation of the history of China jewelry industry, current market environment and growth prospects, the use of five forces model and SWOT analysis theory present the advantage of ZY company's innovative projects. The low-priced high-end products is very attractive to consumers during the current market..The business plan also analyzes the market research of ZY jewelry company from 4600 customers, the result determine the company's target market which is mainly consumers who are going to married and the fashion jewelry consumer groups, which maybe rapid developed during the next few years. And analyze the competitive advantage of an innovative project is mainly reflected in the new brand of product positioning, cost control, and ZY jewelry company's understanding of the market.Business plan also use marketing theory to develop a detailed marketing strategy and sales goals, and objectives based on sales of investment planning and financial analysis. With developing this detailed and complete, evidence-based business plan, ZY jewelry company can make better thinking and implementation of retail innovation projects, making a new brand, thereby enhancing the company's net sales and market share.