Business Plan Of Cloud View Interactive TV Platform

In this paper, "cloud as interactive TV platform" for entrepreneursblueprint, on the basis of analyzing the current situation and trend of TV interactive industry, this paper firstly expounds the general situation of the project, the product function, and the basic situation of Skyworth company of the project, construction into a scientific and rational enterprise structure management and development strategy, analyzes the key technical difficulties of the project, as well as the organizational structure of the project, the project management mode and so on. Next, integrated use of PEST analysis, SWOT analysis method and five forces model analysis methods to analyze the macro environment of the project, competitive situation, industry conditions, market positioning and target. Through the marketing goal setting and development other marketing goal for the project set business goals and planning program.Finally through the investment analysis, synthesis of various types of purpose input-output, and input and output of this project estimated to simulate the predicted return on investment, combined with projects to identify possible risks point to develop effective risk transfer and elimination measures, thereby forming a system of the business plan.Through the implementation of the project, Skyworth will be from the traditional TV manufacturer gradually transition to tens of millions users of Internet TV virtual operator. Ecological economic value from the original TV + set-top box hardware sales benefit business model to hardware + content + platform + service operating earnings transformation.Through the project to establish a multi-screen interactive cloud platform, to provide users with high-quality content and services, and get good reputation, combined with marketing tool to achieve the goal of setting a large number of users. Each user uses the business process, by a long period of data accumulation, forming a huge data resource through big data analytics and cloud computing, to provide users with more accurate service to enhance the ARPU.Because the platform brings together a large-scale active users, and accumulated a lot of data resources, the platform can be used in addition to Skyworth’s own business, also can open to third-party developers society, in the popular entrepreneurship the era of innovation, for developers to provide the stage of innovation and entrepreneurship.