Explore Advertising Appeal Preference Based On Workplace Ostracism

According to statistics,nearly four out of five people want to enter the workplace.It can be said that the occupational life is a large and important part of social life.With the advent of the information age,the pace of people's life is accelerating.The intensification of frictions in various transitional periods has increased the pressure of people's workplace.When people in the workplace deal with the bad experience of occupational exclusion,they may face themselves.The original intention of the purchase behavior has changed,and then the preference for advertising appeals will be inclined.So it is very important for the counterpart enterprises to adjust the choice of product marketing media so as to make themselves more suitable for the psychological appeals of the professionals.Therefore,this paper takes this as a breakthrough point to explore the potential impact between job exclusion and advertising appeal preference.Departments,from the perspective of the excluded in the workplace,focus on the issue of advertising appeal preference,and explore whether advertising appeal based on workplace exclusion is more emotional or rational,so as to get the application of workplace exclusion in the field of advertising appeal.The innovations of this paper are as follows: 1.In terms of research direction,this paper enriches and expands the related research on social exclusion and advertising marketing in theory,and also provides operational suggestions for enterprises to adopt advertising strategies when promoting products and services to excluded target groups in the workplace.2.From the perspective of research,taking marketing as the main analysis logic of this paper,and introducing relevant theories of psychology and sociology to further test and demonstrate the research is a bold innovation and attempt in the perspective of uncertainty-related research.3.On the research point of view,on the basis of summing up the existing research,this paper innovatively refines the theory of social exclusion into the theory of workplace exclusion.At the same time,it combines the attitude of workplace individuals towards uncertainty in the external environment.It is proposed that workplace individuals under the influence of workplace exclusion will show different preferences for advertising appeals,which can be derived from the internal needs of the influencers of workplace exclusion.It can well explain the underlying motivation of job exclusion influencers' different preferences for advertising appeals.