| With the popularity of the Internet,the layout of the chain stores has an important impact on the management of supermarkets.Network layout is influenced by many aspects,such as society,culture and geography.On the one hand,network planning affects the convenience and diversity of customer consumption.On the other hand,it affects the fixed operating cost and income of the chain supermarket.The development of the supermarket chain is not only a simple expansion of business scale,the more important is to improve the city’s social service function,to provide a good living environment for the convenience of city residents and meet the needs of city residents in their daily life.It 1s related to the improvement and improvement of urban living standards and quality of life in a region.In the background of the rapid development of e-commerce,we organize related researches at home and abroad.The article takes Huaxing supermarket of Huaxing enterprise of Linqu County as the research object.Firstly,introduces its development course and presents situation concretely.Then analyses its development characteristics from several aspects of operation scale,radiation scope and business format and study the problems and causes of the distribution of network outlets in Huaxing supermarket.A preliminary understanding of consumer behavior and trend of development by means of a combination of questionnaire and online message analysis.The influence factors of Huaxing supermarket network layout are analyzed from the macro and micro level.Linear programming is used to model the layout of Huaxing network base on the primary results.Lastly,put forward the optimal proposal in accordance with the actual situation of Huaxing supermarket and the consideration of consumer behavior. |
