The Study Of The Consumer Behavior And Consumption Characteristic Under The County Supermarket

The modern Supermarket Chains and Supermarket Chain Member Business retailers are flourishing. A regional Chain Business in large Supermarket Chains are still stuck in the middle of seeking there living space. As a retail business owner it is important thing to improve customer satisfaction, customer loyalty. But consumers have greater autonomy in choosing retail shops brand, price, convenience, the environment and many other factors.In general, consumers buy goods at retail shops will be taken into account these two factors: the retail shops and the brands of products. If we assume that the brands of products sold by supermarket are no difference, then the retail shop become the major impact factor of consumer decision-making.Consumer choice of retail shops is aware of the need to solve a problem, and then conduct an internal investigation and possible external evaluation to related shops, make a final decision in accordance with the rules of selection.Previous studies concluded that consumer's selection of the retail shop usually have five evaluation criteria, namely: the shop image, shop brand, retail advertising, shop location and scale of perceived risk. But how these five evaluation criteria worked on the consumer's choice, especially in the county's market, how consumer spending decisions and other issues, it is difficult questions in the past the Institute. Thus in this paper we use the modern statistical methods to work out the consumer decision-making process modeling. So we can found out that the consumers are willing to give up in exchange for other properties characteristics at the same cost, which can implement operation strategies to increase market share and the enterprises will have more competitive.As the supermarket retail services occupy the largest share in modern business, the competitions between supermarkets are very intense and taking into account different characteristics between different consumer markets. This paper study anchored to the supermarket, focusing on the model of choice between the supermarkets in the county (market of class three) market.