Research On The Valuation Of The Life Insurance Enterprises Under The Merger And Acquisition Environment

As an important way for enterprises to grow and develop,mergers and acquisitions have an extremely important impact on the development of China's economy and the expansion of the scale of enterprises.However,in the p rocess of actual operation,many enterprises have not attached importance to the value-added of enterprise value in the process of applying M&A measures to expand their own advantages.Even some enterprises have dragged down the financial report due to mergers and acquisitions,which has affected the company's stock price,and the final merger failed.end.There are many reasons for the failure of mergers and acquisitions.The most important thing to ignore is that the value created by mergers and acquisitions cannot be accurately assessed.The most important thing to pay attention to is whether it can evaluate the value brought by the merger and acquisition plan efficiently and accurately before the merger,which directly determines whether the enterprise should Take a merger and acquisition plan.With the development of China's insurance industry,the number of mergers and acquisitions insurance companies has gradually increased,but the traditional enterprise value assessment methods often have underestimated the value of insurance companies in mergers and acquisitions insurance companies,especially life insurance companies,and they are not relatively reliable and can make both sides Satisfactory assessment methods,thus hindering the healthy development of mergers and acquisitions insurance companies.Based on the research results of previous studies,this paper summarizes the related methods of enterprise value assessment and the theory of synergy effect,analyzes the operational characteristics and risk specificity of life insurance companies,analyzes the motives of mergers and acquisitions life insurance companies and the risks realized by merger and acquisition life insurance enterprises.Method selection and scheme design for life insurance enterprise value evaluation in the M&A environment.The application of embedded value method is used to evaluate the value of life insurance companies.Because the embedded value method is more suitable for the business characteristics of life insurance companies,the embedded value method considers the particularity of life insurance company policy profits,through effective business value and the value of future new business.The calculation can more reasonably estimate the true value of life insurance companies.The comprehensive evaluation of the synergy effect of M&A life insurance enterprises is carried out,and the synergy effect evaluation index system is established.The Delphi fuzzy comprehensive evaluation method is used to evaluate the synergistic effect of M&A life insurance enterprises.When the synergistic effect is small,the value evaluation of M&A life insurance enterprises is not carried out.Merger and acquisition synergy value assessment,the life insurance value of life insurance companies as the evaluation value of mergers and acquisitions life insurance companies,the synergy effect is greater when the value of mergers and acquisitions life insurance companies,the real option method to assess the value of mergers and acquisitions,the life insurance company's embedded value and The sum of the synergistic value of mergers and acquisitions is the solution for evaluating the value of life insurance companies.On this basis,combined with the merger and acquisition of life insurance companies,the application of the value assessment method was carried out,and the recommendations for the value evaluation of merger and acquisition life insurance enterprises were put forward.