Research On The Development Countermeasure Of Rural Taobao In Heng County Of Guangxi

In recent years,with the rapid development of information technology and the deep integration of the Internet and traditional industries,the speed of China's economic and social development has accelerated significantly.Under the promotion of the country's vigorous implementation of the rural revitalization strategy and the "Internet +",the penetration of e-commerce in rural areas of China has become more and more extensive.Rural Taobao is the main force in China's rural e-commerce.In recent years,it has promoted China.The role played by rural economic development,promoting farmers' entrepreneurial income,opening up agricultural product sales channels,helping poverty alleviation and rural revitalization is becoming more and more obvious,but there are still many factors restricting its development in the development process,such as the rural Internet foundation.Insufficient facilities and shortage of e-commerce talents.Since the conditions,modes and effects of rural Taobao development in different parts of the country are different,it should be analyzed and studied according to specific problems in practice.This paper selects rural Taobao in Hengxian County as the research object,and comprehensively uses field visits,questionnaires,data analysis and other methods to conduct a detailed investigation on the current situation of rural Taobao development in Hengxian County.According to the statistical data of the questionnaire,the rural Taobao has a development atmosphere.Good,local people have a high level of understanding of rural Taobao,and the masses have confidence in the future development of rural Taobao.At the same time,through the field visits,there are still some problems in the development of rural Taobao in Hengxian County,such as "lack of specialization".Rural Taobao talents and e-commerce operation team","high-end innovative brands of agricultural products,weak online shopping sales competitiveness","low standardization of agricultural products,slow construction of product safety traceability system","incomplete logistics system,lack of specialized agricultural products""Warehousing and transportation conditions","Some farmers are conservative in their thinking,and they lack a correct understanding of rural Taobao."In response to these existing problems,combined with the successful cases of the development process of rural Taobao in Hengxian County,I have "played the role of policy guidance,increased the training of skilled talents in e-commerce","established a sense of innovation,built high-end competitive brands",and "improved""Standardization of Agricultural Products,Accelerate the Construction of Agricultural Product Safety Traceability System","Improve the Rural Logistics Distribution System,Create Specialized Logistics Warehousing Conditions","Increase the Propaganda of Rural Taobao,and Raise the Cognition of the Masses" The main problems in the development of rural Taobao in the county put forward corresponding countermeasures and suggestions.