| In order to find the actual situation of Taobao Ming Shuixian village construction truly and accurately this study adopted the method of household surveys, using design issues to understand the views and opinions of respondents, found that the current Taobao Ming Shuixian village construction from the perspective of farmers problems. Firstly, this paper pointde out the background of e-commerce and rural Taobao village development, noted Ming Shuixian construction feasibility. By collecting farmer participated in Ming Shuixian Taobao partner recruitment,this paper collectde information of will preach in rural households from 303 households conducted a survey, researched and analyed the Ming Shuixian farmers for e-commerce awareness and usage, understanding of farmers structure Taobao shop operator, network application status, business needs. Finally, promoted Taobao Ming Shuixian village construction countermeasures.This study promoted suggestions Taobao village the construction for MingShui County in include, first, establish and improve the MingShui County "Taobao village" construction organization and management system, Second is to improve the level of training of e-commerce MingShui County farmers to choose learning enthusiasm of students, Third is to improve the MingShui County comprehensive e-commerce services, Fourth is to improve the development of e-commerce investment and financing mechanism to the government to increase investment, Fifth is to improve service quality Ming Shui County village of e-commerce.This study was conducive to a comprehensive understanding of the MingShui County rural e-commerce. In this study, make a comprehensive and systematic analysis of the MingShui County Taobao village construction background by practical survey of farmers of Ming Shuixian, and analyzed the construction problems of the MingShui County Taobao village, which provided greater assistance to local governments to develop theories and research decisions. |
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