Research On The Endogenous Development Strategy Of Por-poor Tourism Based On Villagers’ Participation

Anti-poverty is a livelihood project that has been highly valued by government since the founding of our country.The strategy of"take targeted measures to help people lift themselvesout of poverty”marks the transformation of poverty alleviation from extensive to precise,"flooding" to "drip irrigation”.As an effective way of poverty alleviation,endogenous poverty alleviation encourages the self-reliance of people in poverty-stricken areas,advocates the development path of self-consciousness and self-determination,to fosters the endogenous motivation,becomes an important engine to effectively promote the struggle of against poverty in China with the background of "rural revitalization" strategy.Por-poor Tourism as one of the ten projects of "take targeted measures to help people lift themselves out of poverty",is aimed at promoting the employment of villagers,enriching the source of livelihood,and realization of the goals of increasing.the income of the poor and getting rid of poverty.Villagers’participation as the fundamentalfor the construction of Por-poor Tourism’s driving force,is the key to realize the sustainable effect,and avoid returning to poverty.However,the development of external thrust is significant while endogenous power is insufficient,it is important to stimulate the participation enthusiasm of the villagers,realize the transformation from implanted’’external”poverty alleviation to endogenous development ability.Therefore,this article takes Nanning’s key demonstration village of Por-poor Tourism as an example,villagers’participation intention as the breakthrough point,based on Self-regulation of Attitude Theory,by constructing structural equation model,to explore the mechanism and important role of residents’perception effect and local attachment in guiding villagers’participation intention,it is found that economic effect,social and cultural effect,ecological environment effect,local dependence and local identity affect villagers’participation intention in varying degrees.Among them,the economic effect is the core driving force of villagers’ participation in tourism,educational level and profit-seeking are the essential reasons for the difference of villagers,attitudes towards Por-poor Tourism,in addition,the cultivation of local attachment is an effective way to enhance villagers’participation intention.Based on the conclusion of the study,the author puts forward an endogenous development framework of Por-poor Tourism,hich takes economic benefits as the core,inducement as the engine,capacity-building as the key,emotional support as the auxiliary,multi-step as the way and incremental marketing as the safeguard,to promoting the endogenous development of Por-poor Tourism,hoping to provide some reference for government departments.