Research On Optimization Of 'Black Spider' B2B Export Business Model Business Platform

Over the past decade,the global international trade pattern has been facing a major restructuring.From the international point of view,the US trade war against China,as well as the impact of the economic crisis in Europe and the United States,has resulted in a marked shortage of global demand,more intense international industrial competition and increasingly complex global trading environment;from the domestic perspective,economic downward pressure is terrible and dismal,besides,the soaring of labor,raw materials,land,environmental protection and other costs makes the survival of traditional foreign trade space is less and less.However,with the rapid development of Internet technology,electronic information technology has been widely used.E-commerce plays a more and more important role in the international trade and the cross-border e-commerce has achieved a decent growth under this unfavorable environment to the traditional foreign trade development,so it has become the preferred channel to expand international market for many domestic enterprises.Without doubt,these traditional enterprises are bound to encounter various difficulties since they just step into the cross-border e-commerce.'Black Spider' is a dark horse in the cross-border e-commerce in recent years.It has a set of mature cross-border e-commerce operation model,which can help the traditional foreign trade enterprises or manufacturing enterprises to expand the international market quickly.Therefore,the study on the business model of 'Black Spider' B2B export business is particularly important.Firstly,this paper introduces the definition of related concepts and the current situation of domestic and foreign industries,confirms that the Internet cross-border e-commerce is the trend of the times through a large number of data analysis and comparison.Secondly,introduces the basic situation of 'Black Spider',such as the growth process of the company,the organization structure of the company,the strategy of the company development and the sales performance in recent years.Then,the paper focuses on the business model of 'Black Spider',including its main components,platform services,profitability,supply chain integration management,etc.Then,uses macro environment analysis model,situation analysis model and Five Forces Model to analyze the core advantages of the 'Black Spider' comprehensively.Because the sales revenue of 'Black Spider' has dropped dramatically in recent years and brought an unprecedented crisis to its survival and development,we pay attention to the shortcomings of its business model,and then put forward four optimization schemes for its business model.Through SWOT analysis,we find its disadvantages and threats,so we optimize the key business of Black Spider'.At the same time,we add six services to the original service form of platform,and put forward the integrated management of supply chain in distribution channels,including supply chain financing service,credit investigation of foreign buyers and perfect logistics service.Finally,the promotion mode of customer relationship in customer elements and the promotion mode of Internet online marketing are optimized.The optimization on the 'Black Spider' business model on the sixth Chapter of this article is summarized according to my years of practical experience and the current situation of most cross-border e-commerce platform development,so it is more practical and operable.Therefore,it is of great guiding and referential significance for foreign trade enterprises that are considering cross-border e-commerce.Through comprehensive analysis,this article draws the conclusion that the optimization of the 'Black Spider' business model has a comparative competitive advantage.But the sales revenue of 'Black Spider' declined sharply in past year,which fully shows that cross-border e-commerce competition has reached a perfervid state,and for enterprises that need to rely on exports to get rid of the predicament should carefully choose the suitable cross-border export business models to their enterprises.