Business Model Innovation To Promote SD Fitness Company Entrepreneurial Ability

With the private enterprises forum held in Beijing.President xi's important speech fully reflected the party central committee's unwavering determination to support the development of the private economy,which greatly boosted the confidence of the vast camp of the private economy,namely the entrepreneurial small and medium-sized enterprises.Due to its low entrepreneurial barriers,the fitness industry faces the hot environment of national entrepreneurship,and the fierce competition in the market has higher requirements on the continuous dynamic strain capacity.At the same time,the rapidly changing industry trend makes the survival and development of enterprises unable to respond quickly face unprecedented challenges.It has become particularly urgent and important to establish a set of steady and healthy development mechanism to relieve the pains of existing organizations,enable enterprises to go further into the future with great vitality,and enable capable people to realize self-employment through the platform and generate greater momentum.In the context of global economic integration,the external environment faced by Chinese enterprises has become increasingly complex,and the fitness industry is no exception.In recent years,large comprehensive enterprises with foreign capital have accelerated the acquisition of some domestic fitness companies and rapidly occupied the market.If we do not keep up with the pace of The Times and strengthen the crisis awareness,the survival and development of enterprises are full of variables,and those once world-renowned companies such as nokia are also facing unprepared.The uncertainty of the external environment is mainly reflected in frequent changes in market demand,rapid technological changes and increasing competition intensity.Under this situation.enterprises need to carry out business model innovation to cope with the changes in the environment,so as to maintain sustainable competitiveness of enterprises.In addition.as to how to effectively apply business model innovation to the specific practice of enterprises,relevant theoretical research lags behind the needs of enterprise practice.Based on the historical process of the growth of SD fitness company,this paper studies how business model innovation can promote the sustainable entrepreneurial ability of the fitness industry,and discusses more possible solutions for the sustainable development of the industry,which is of practical significance for the entrepreneurial growth of the industry.The entrepreneurial concept of the company cited in this paper specifically refers to the establishment of an effective mechanism,reinvestment on the basis of the existing system,establishment of a new company and independent decision-making and operation,focusing on the development of a certain segment of the fitness industry market.Under the pattern of differentiated competition,abandon the traditional big and comprehensive development model,focus on seeking to develop a certain segment of business in an innovative way.quickly occupy the initial market that has not been fully responded,and shape the industry benchmark image.It not only ensures the stable cash flow with light load,builds the industry reputation and sets up a new brand image,but also binds the capable and innovative employees in the way of partners.so that the organization can peacefully metabolize.On the basis of reading and sorting out relevant literature,this paper makes an in-depth analysis of the current situation of SD fitness company from the strategic perspective by using SWOT analysis method,and constructs a theoretical model of how fitness industry business model innovation can promote the company's sustainable entrepreneurial ability.Firstly,based on the status quo,the necessity of business model innovation is analyzed from the perspective of strategic management.Background of human resources:the industry's strong dependence on special talents;Frequent mobility of special talents in the industry;Talent ascends channel shows the bottleneck period of level.Financial resources:the traditional model of large-scale,three-dimensional fitness club with large and complete early investment is too large,and the corresponding pressure of payment collection is large.Brand resources:after ten years of extensive development,there is not enough late-development competitive advantage,which is easy to be copied and replaced.The company urgently needs to shape its unique image,which is different from the market positioning of competitors.Secondly,it studies how to combine the overall downward trend of the fitness industry market and integrate the existing platform resources of the company to develop an innovative business model suitable for itself.Finally,by investigating the existing business model innovation projects,and collecting relevant data for statistical research and analysis,the results show that:business model innovation has a positive impact on fitness companies'sustainable entrepreneurship,and the company's sustainable entrepreneurship has a positive impact on the fitness industry's business model innovation trend.The innovation of this paper lies in the combination of the current dilemma of the development of the fitness industry,discusses the dy'namic impact of the industry's business model innovation on the promotion of the entrepreneurial ability of companies in the industry,and carries out theoretical research and empirical analysis on it,which provides a theoretical basis for the systematic study of the health and perfect business system of the fitness industry in the future.