Analysis Of International Competitiveness Of China's Tourism Service Trade And Its Influencing Factors

Tourism service trade is a kind of international service trade.It refers to the activities that a country or region's tourism practitioners use controllable tourism resources to provide tourism services to other countries or regions' tourism service consumers and obtain remuneration.This paper mainly includes how to use comparative advantage theory and diamond model and empirical analysis in tourism service trade.The IMS index,TC index,RCA index and CA index of tourism service trade are calculated respectively.The conclusion is that China is at a comparative competitive disadvantage and its competitiveness is relatively weak.In the empirical analysis,the export volume of China's tourism service trade from 1993 to 2017 is chosen as the explanatory variable.The level of tourism practitioners,the total domestic tourism expenditure,the number of travel agencies,the length of international flights and the openness of service trade are taken as explanatory variables to conduct time series multiple regression analysis.It is concluded that these explanatory variables can have a significant impact on the international competitiveness of tourism service trade.Conclusion.Finally,some suggestions are put forward to improve market openness,develop characteristic tourism resources,improve the quality of employees,optimize product structure,strengthen procurement management and improve the treatment of service personnel,and establish a good image of the industry.This paper includes five chapters.The first chapter is the introduction,including the background and significance of the topic,as well as the literature review of domestic and foreign research status.The second chapter introduces the concepts and theories of international competitiveness of tourism service trade.The third chapter analyses the current situation and calculates the relevant indicators.Chapter four is empirical analysis.Five most representative explanatory variables are selected according to Porter's diamond model for regression analysis,and significant influencing factors are determined.The last chapter is the main conclusion and suggestions for improving the level of China's tourism service trade export.