| Affected by the current electronics industry continuously rapid development,China’s electrolytic copper foil industry in the 1960 s the leap type growth.Since 2014,China’s interior electrolytic copper foil production has reached more than 50% of the global total,making it the largest electrolytic copper foil supply base in Asia.Foil machine rubber seal is one of the necessary consumable material in the process of producing electrolytic copper foil production,its consumption,the demand and the expansion of electrolytic copper foil industry in year-on-year growth.In order to adapt to the changing market environment and the development requirements,enterprises in the industry it is necessary to study and carry out the construction and implementation of enterprise strategy to maintain the long-term benign development of the enterprise and keep the advantage in the increasingly fierce competition.This paper is based on the theory of enterprise competitive strategy,using case analysis method,document analysis method,references analyzing,comparative analysis method and combination with theory and practice to study the competitive strategy of QY company.Articles in the related theoretical research,on the basis of fully analyzing the inner & outer environments and value chain,using analytic hierarchy process to identify the core competence of QY company.According to above analysis results,built the system of synthetic strategy which containing focused differentiation tactics and cost tactics.Finally,the paper established guarantee strategy including of organization reforming,optimizing human resource management and constructing enterprise culture,in order to enhance the company’s strength to archive the final goal. |
