A Study On The Consumption Behavior Of The "Otome Xiang" Mobile Game Quyuan Group

With the increasingly developed game industry,female users have come on the stage in the field of game subculture in our country,breaking the situation that the male-to-game market accounts for most of the game market in our country,and causing the change of consumption pattern to "her".The "female power" under the economic trend of "her" can not be underestimated.The outbreak of female games has become a social public opinion.With Love and Producer as the leader,the mobile game of "Otome" produces enormous economic benefits.At the same time,the carnival landscape of its interesting groups has also caused a lot of topics and heated discussions.Female players experience another kind of life in the virtual game world through role-playing to satisfy the so-called "maiden heart".Their consumption behavior of game virtual products and derivatives shows fanaticism.The reasons for the consumption of "Otome" games by interesting groups include external reasons such as the attraction of various marketing means of game manufacturers,and internal reasons such as the special consumption motivation,consumption psychology and consumption attitude of interesting groups.Game companies sell girls’fantasies while shaping players’ self-perception and values.Game consumers think they have found the ideal self-meaning in the game and are willing to wake up and sink.There is a self-deceiving Carnival under the cover of consumerism.In the process of consuming hand-games,female players not only invest a lot of time and money,but also pour in the true feelings.But they not only respond to commercial culture passively as a group of interesting relatives and fans,but also give the meaning of cultural commodities by the power of participation.They use commercial cultural products as resources to understand the real world and share each other’s values.Behind the consumerism trap set by the game company is the consumerism behavior of indulging in the dream of "Otome".The hedonistic consumption of "Otome" players based on symbolic meaning is not only the dissatisfaction,resistance and escape of real life and sexual relations,but also the self-thinking and the expectation of sexual utopia.This paper mainly studies the consumption phenomenon and the cause and effect of the consumption behavior of the interesting group who are keen to consume the game of "Otome".What are they consuming,what are their characteristics,and how to rationally recognize this consumption behavior become the focus of this study.The purpose of this paper is not to study the audience behavior of this kind of game consumption from the economic point of view,but to recognize the phenomenon of this interesting group consuming "Otome" culture from the cultural and social point of view,and to make social value judgement and rational conclusion.