Mobile Providers Affect Consumer Involvement In The Purchasing Decision

Today, the rapid development of the network, to provide strategic opportunities for furtherdevelopment for many enterprises, and the network shopping, as innovative shopping as afashion, to help enterprises to develop the network business development channels.Although, in the electric market, our country and the developed countries still have certaindisparity, but we also see through so many years the development of the Internet, thenetwork has now entered into thousands of households, China has the most Internet usersin the world, but the network has moved silently in the potential of changing our lives,whether we are way of life, or our life. And with the number of Internet users to expandstep by step, the network shopping has worth looking forward to the prospect of potentiallyunlimited business opportunities, the field of Electronic Commerce Institute, is the focus ofthe current social enterprise concern.Theory of this paper through the study of consumer behavior, and reading of literature hasa relationship with the business development, online shopping, can find some factorsinfluence consumer purchase decision of consumers to participate in the. And intechnology acceptance model, the modeling circumstance, build shopping relatedconsumer attitude intention model of consumer network, at the same time for differentconsumers to compare, for example, familiar with the Internet consumer, for instance oftenbrowse business platform of the consumer; another example with different networkshopping experience for consumers, consumers in the network by comparison the attitudeof consumers shopping, online consumption intention, as well as the influence of variousfactors of consumers shopping network, and use the questionnaire to collect related data,the data collected by the SPSS, to carry out empirical analysis.The results showed that, there was a significant positive correlation between consumers’intention to online shopping attitude and shopping; perceived by consumers shoppingnetwork reliability, network shopping convenience, shopping, product quality, businessservice, online shopping is effective and so on, have a significant influence on onlineshopping in the consumer. Moreover, the consumer familiarity with online shopping, theconsumer shopping through the network of consumer attitudes, and consumer shoppingnetwork business platform for the quality of products and services, and related information,there is significant difference; and, according to the logging business platform browse storedifferent frequencies, with different degree of network shopping experience for consumersin addition to quality, according to the network shopping system, and no significantdifference, but in the other hand, showed significant differences.According to the analysis of the survey results we conclude, network shop businessplatform, if you want to attract more consumers into the store to browse and finallyreached a purchase intent, the premise is the need to make the reliability of consumerperception of shopping network, and the network store reliability has determined theperception. Then, the business platform and the network shops, the need to provide richand accurate information of the goods, and provide quality pre-sale, after sale service so that consumers feel satisfied; and, do our best to provide online shopping convenience andadvantage condition for consumers, so that consumers clearly perceived, online shoppingis convenient and cheap, and commodity quality is guaranteed shopping, software andhardware quality, etc..