Research On Marketing Strategy Of H Mobile Game Company

In the 3G / 4G technology to quickly promote and support the growing support of the terminal,the domestic mobile game market is undergoing a positive change: the rapid development of game technology,from the initial embedded game to the rapid development of IOS,Android and other games;mobile game products The game consumption patterns from the user passive reception to the user will take the initiative to find;service providers and game developers(game developers)and game developers to improve the quality of the game market and game audio and other quality continues to improve,and gradually catch up with the pace of development of the international game market;Competition between the growing,the market profit margins have been squeezed.Therefore,the traditional marketing model respected SMS group,set prizes,organizational activities and other simple promotion methods,has lagged far behind the pace of rapid development of mobile gaming market.H mobile game company has a strong technical background,but in the mobile gaming industry in the fierce competition in the market want to occupy a certain advantage to ensure that the company's industry position,its marketing strategy,there are still many places need to be further improved.In this paper,the marketing strategy as a theoretical guide,through the marketing status of the company and consumer behavior analysis,through the market segmentation and selection,more accurate positioning of the company's target market,namely: China's leading mobile terminal and Internet page mobile game development Business,distributors and operators,for the young players to develop and promote high-end group of traditional pan-entertainment mobile game products,and is committed to the players to provide a trustworthy happy and professional interactive entertainment experience.On this basis,this paper uses 4P theory to adjust the product strategy,channel strategy,price strategy and promotion strategy of H mobile game company,and put forward relevant countermeasures and suggestions to provide experience and reference for the marketing strategy of related game company.