Analysis Of Business Model Of Internet Finance

Because of the large population and the rapid spread of mobile Internet,China's Internet finance is developing rapidly.Whether from the perspective of Internet technology development or macro policies,China attaches increasing importance to Internet finance,which is an inevitable direction for the development of traditional financial industry.With the vigorous development of Internet finance,the emergence of numerous forms of Internet financial models has given birth to the theoretical and practical research on the business model of Internet finance.In the context,taking J financial asset trading center as an example,this paper analyzes the business model of Internet finance and compares the current business model of the trading center with the existing business model in the industry,in order to put forward Suggestions for the improvement of the future business model of J financial asset trading center.Firstly,based on the theories related to Internet finance and business model,the research content of this paper-business model analysis from the perspective of value creation is supported on this basis.Then,through the dynamic analysis of the business model of J financial asset trading center in three stages,the change trend of its future business model is obtained.Finally,the paper compares and analyzes the advanced business models in the industry and puts forward Suggestions for the improvement of the future business model of J financial asset trading center.By analyzing the Internet financial business model of J financial asset trading center from the perspective of value creation model,the advantages and disadvantages of the business model used by J financial asset trading center in the development of Internet finance are sought.With the change of regulatory policies and the adjustment of corporate strategy,the business model of J financial asset trading center is transforming into a technology-driven model.At the same time,suggestions for improving the business model by giving full play to the long tail theory,technology-driven model and building a financial ecosystem are put forward.