Study On Tourist Attraction Of Homogeneous Scenic Spots From The Perspective Of Differentiation Theory

In recent years,tourism has gradually become an important lifestyle of modern people,which is an important way for people to improve their quality of life and add interest to life.However,when we look at the construction methods of various scenic spots in China,the homogeneity phenomenon is increasingly prominent.The stereotyped scenery,the same tourist routes,even the tourism projects and products of various scenic spots are not much different,which have caused aesthetic fatigue and physical and mental fatigue of tourists.The problem of tourism homogeneity cannot be ignored.This study with the homogeneity scenic area tourist attraction to choose the mountain type scenic spot on behalf of xinxiang eight ditch scenic area and jiaozuo yuntai mountain scenic area as the homogeneity the research object,by adopting the combination of qualitative and quantitative methods,through SPSS,analytic hierarchy process AHP,fuzzy comprehensive evaluation,such as software,aims to create homogeneity scenic tourist attraction evaluation index system,and the case and scenic tourist attraction evaluation and differential analysis,in order to ditch scenic tourist attraction in xinxiang eight ascension offers advice,and research to provide the reference for other homogeneous scenic tourist attraction.After studying a large number of literatures,the author found that most of the research on the attraction of scenic spots in China is limited to the evaluation and analysis of the attraction of a single scenic spot,and there is still a lack of horizontal comparative research on the attraction of homogeneous scenic spots.After sorting out and integrating relevant literatures,this paper extracted the main applied indexes in the study of tourism attraction evaluation of various scenic spots in the academic circle,and established the evaluation index system of homogeneous scenic spot tourism attraction through Delphi expert evaluation results.By using the analytic hierarchy process(ahp)method,the evaluation indexes of the tourism attraction evaluation system of homogeneous scenic spots are scored and measured in the expert group.Finally,the weight of each index is determined to construct the evaluation model of the tourism attraction of homogeneous scenic spots.The results show that the ranking of all kinds of secondary indicators of tourist attraction of homogeneous scenic spots is as follows: tourist resource endowment,>accessibility,> overall image,> tourist reception conditions,> tourist products,and the relationshipbetween > and other tourist spots.All kinds of three-level index weight from big to small,respectively: the natural landscape,the traffic conditions of the connection of tourists,awareness,cultural landscape,accommodation,on time,entertainment experience,folk customs,ecological environment,and the degree of the scenic spot near the differences,reputation,catering conditions,staff service level,transportation,attractions concentration,shopping conditions,infrastructure,from nearby scenic area,scenic spot management level.In order to have a deeper understanding of the tourism attraction of baligou scenic spot and yuntai mountain scenic spot,this paper,based on the differentiation theory,conducts a differentiated comparative study on the tourism attraction of the two cases.Finally,the paper constructs the difference factor table of tourism attraction between baligou scenic spot and yuntai mountain scenic spot,which clearly shows the advantages and disadvantages of baligou scenic spot.The results show that the utilization rate of tourism resources in baligou is insufficient.Fuzzy overall image,low visibility of the scenic area;Tourism service quality and reception level is not high;Insufficient development of tourism products;Tourism accessibility is weak;The main problems are not obvious differences with the nearby scenic spots.Through the research of this paper,the author puts forward that attention should be paid to the effective utilization of resources and the improvement of the scenic spot's ornamental value in order to enhance the tourist attraction of baligou scenic spot in xinxiang.Increase investment in tourism publicity,broaden the channels of tourism publicity;Improve the scenic area reception facilities,enhance the level of management services;Increase tourist experience projects and focus on the development of superior products;Make efforts to open up efficient tourist channels and enhance the accessibility of scenic spots;Build the characteristic brand of the scenic spot and highlight the differences of the scenic spot.Due to the limitations of scale design and data collection,this study also has its limitations.