| Green Ecological Agriculture Co.,Ltd.founded in 2007,is a family business.The company is mainly engaged in camellia woodland development,planting and camellia oil sales.The total area of the woodland In Ninghua County,Sanming City,Fujian Province,which has constructed or upgraded is 6835 acres.At the end of 2017,the company got its first harvest,which was made into 5.22 tons of camellia oil in 2018.According to the forecast,the output will exceed 100 tons in 2022.In the past,the company sold the production to the boss's friends in direct selling.However,how to develop in the future with the production increasing year by year?Marketing problems will be the top priority for the company.A complete business plan,which can point out the future developing direction,including the target market,the market localization and the marketing strategy,is urgent.This paper takes the form of the business plan,including market analysis,market positioning analysis,marketing strategies,financial budget and risk analysis.This paper applies some theories and tools such as the theory of entrepreneurial management,PEST,Michael Porter five forces model,the Theory of STP,the Four Ps of Marketing and the Marketing Theory of 4Cs.As a member of the family,I hope that this business plan will give the company a reference to develop. |
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