Analysis Of The Willingness Of Small-scale Farmers To Use Agricultural Productive Services

For a long period of time,family management dominated by ordinary farmers is still the basic mode of operation of Chinas agriculture,and small farmers are still the mainstay of agricultural production and management.However,the decentralized small-scale operation brings about the uneconomic scale,the inefficiency caused by the lack of division of labor,and the high transaction costs of small farmers facing large markets,which seriously restrict the development of China's agricultural modemization.In recent years,while agricultural scale operations in the sense of land transfer are limited,agricultural productive services with service scale and specialization have flourished.As an important starting point for realizing the scale of agricultural production,agricultural productive services have become an effective way to guide small farmers into modem agriculture.However,in general,China's agricultural productive service industry is still in the early stage of development,and the problems of small scale of service organization and weak power of ordinary fanners are still outstanding.In this context,based on the perspective of farmers,this study analyzes the status quo of agricultural productive services and interviews and surveys of fanners,and combines relevant theories to construct a theoretical analysis framework for fanners' willingness to use services.Based on the analytical framework,a binary logistic regression model is constructed,using Henan.The province's 281 households surveyed relevant data,conducted an empirical analysis of the main factors affecting the willingness of farmers to adopt services,and conducted a differential analysis of model simulation results and variable expectations.Based on the above analysis,it is considered that the current level of agricultural production service supply is not high,development is not standardized,and service promotion is insufficient,which is not conducive to farmers' choice of services;farmers' years of education,whether they go out to work have a positive impact on service choices,whether Agriculture-based,family labor force has a negative impact on service choice willingness;land management scale has a complex impact on service choice.Although the overall simulation results are negatively correlated,there is a willingness of farmers to choose services before a certain size node The increase in the scale of operations has increased,and the willingness to choose farmers' services has weakened with the increase in the scale of operations.Finally,relevant suggestions are put forward in terms of service supply,capacity improvement of small fanners,policy guidance and service promotion.