Research On Economic Evaluation Of YGMY Real Estate Project In Zhengzhou Airport Port Area

Zhengzhou is located in the inland area of central China.With the vigorous development of the aviation industry in Zhengzhou,the airport area has become a good investment hotspot in Zhengzhou’s planning,and the regional real estate market is also generally optimistic.It is against this background that the YGMY real estate project in Zhengzhou Airport Area was established and is expected to start construction in early 2019.Under the macroeconomic policy of expanding domestic demand and steadily increasing,it combines with Zhengzhou.The recently promulgated key project documents and local economic policies of the city in 2019 show that the residential real estate market will change with the stabilization and improvement of the regional economy.The project is located in Zhengzhou Airport District,which is the future aviation city.The urban planning is good and the land appreciation is good.Therefore,the construction cost of YGMY residential real estate project will also be high.Because of the tightening of the state’s control over housing prices,the surrounding areas will also be tightened.Similar real estate projects use market-oriented price sales,which further depresses the profit margin.Under these complex internal and external environment,it is necessary to study the feasibility of YGMY real estate project application.Based on the comprehensive analysis of the project’s background and regional market conditions,this paper comprehensively demonstrates the feasibility and economic benefits of the project,comprehensively evaluates the economic feasibility of the project’s investment plan,and takes it as a scientific and reasonable investment basis.Through combing the relevant literature at home and abroad,this study understands the theoretical and practical achievements of experts and scholars at home and abroad in the field of project economic evaluation in the past ten years.Especially,it deeply analyses and refines the latest literature in the field of project feasibility studyand investment scheme selection of real estate enterprises,and carries out theoretical framework for the existing economic evaluation system of real estate development projects.Expansion,through sorting out and summarizing the real characteristics of YGMY real estate project in Zhengzhou Airport Area,based on the dual perspectives of project investors and society,combining with the content,principles and requirements of economic evaluation of real estate development projects,this paper constructs the economic evaluation index system of YGMY real estate project,which includes five indicators of YGMY real estate project,social,economic,environmental and financial benefits.Applying analytic hierarchy process and fuzzy comprehensive evaluation method,the final economic evaluation of the project is obtained according to the principle of maximum membership degree.This paper evaluates the YGMY real estate project in Zhengzhou Airport Area comprehensively,systematically and scientifically through literature research,case analysis and empirical analysis.Firstly,it combs the research background and significance of the real estate industry,and introduces the macroeconomic situation and development trend of the industry as a whole.Secondly,it introduces the financial index of the YGMY real estate project in Zhengzhou Airport Area.Bid is calculated in detail,such as cost,income,profit,investment profit margin,net present value,investment payback period,etc.The survivability,profitability and solvency of the project are analyzed,and the uncertainty of YGMY real estate project is examined from the perspective of cost-volume analysis and sensitivity analysis.By calculating and analyzing the financial indicators of YGMY real estate project in Zhengzhou Airport Area,we can get the expected investment profit rate of 12.75%,net present value of 29299.83,internal rate of return of 36.59%.The payback period of investment is 2.66 years,which is higher than the average level of the industry.The profitability analysis of YGMY real estate project in Zhengzhou Airport Area shows that the profitability of this project is better,based on sensitivity analysis.The results show that the project has a strong risk resistance ability,so the overall investment value is higher.From the perspective of the investor,this subject carries out economic evaluation of YGMY real estate in Zhengzhou Airport District,a residential real estate construction project.Although there are many problems involved and the influencing factors are complex and diverse,the project economic evaluation model and relatedresearch results constructed in this paper can,to some extent,provide some borrowing for the economic benefit evaluation of this kind of real estate development projects in the future.Reference value is also helpful to the further study of risk and economic benefit price of residential real estate construction projects.