Study On International Competitiveness Of The Inbound Tourism In Guizhou Province

With the rich tourism resources in Guizhou province,the development of tourism is becoming more and more good in recent years,and Guizhou province has become one of the most attractive provinces in China.But the development of its inbound tourism is lagging and the international competitiveness is weak,whether in the southwest of China or the whole country,it is in a relatively backward position.Therefore,the reason of the lag of the development of the inbound tourism in Guizhou province should be found,and the development strategy should be put forward to enhance its international competitiveness.In this paper,literature research,qualitative analysis,quantitative analysis and comparative analysis are used to study.Firstly,the research background,significance,research content,research objectives,research methods and literature review at home and abroad are introduced,and the related theories of international competitiveness of inbound tourism are expounded.Then it analyzes the present situation of inbound tourism in Guizhou Province,and summarizes the tourism situation in Guizhou Province.In the part of tourism overview in Guizhou Province,the situation of tourism resources in Guizhou Province and the present situation of tourism development in Guizhou Province are explained.In the part of the analysis of the present situation of inbound tourism in Guizhou Province,this paper analyzes the scale of inbound tourism in Guizhou Province,the consumption structure of inbound tourism,and the distribution of inbound tourism sources.On the basis of this analysis,the problems existing in inbound tourism in Guizhou Province are found.Then it introduces the measurement indexes used in this paper to analyze the international competitiveness of inbound tourism in Guizhou Province,and then analyzes the international competitiveness of inbound tourism in Guizhou Province through the comparison of the international competitiveness of inbound tourism in Guizhou Province and other three provinces in southwest China.According to the measurement results of the international competitiveness of inbound tourism in four provinces,the international competitiveness of inbound tourism in Guizhou Province is weak in the four provinces of southwest China,which needs to be improved.Then the paper discusses the influencing factors of the international competitiveness of inbound tourism in Guizhou Province.Three main factors are analyzed:the first is resources,including tourism resources,tourism capital and tourism labor;the second is management factors,including enterprise competition.The third is other factors,which mainly analyze the influence of infrastructure,festival and emergency on the international competitiveness of inbound tourism.Finally,on the basis of the above,this paper puts forward some suggestions to proote the development of inbound tourism in Guizhou Province and enhance its international competitiveness.It is hoped that it can be helpful to the development of inbound tourism in Guizhou Province and enhance its international competitiveness.