| Accompany with the international travel industry's rapid development, competitions that around the inbound travel market become more and more vigorous, the great change has taken place in the international political, economic pattern, and the international competitiveness question receives unprecedented attention in the various countries. The international competitiveness of industry forms one of the keys part of national competitiveness and it reflects the international competitiveness of various countries. So, it is meaningful that to study the appraisal methods of international competitiveness of inbound travel industry and to compare the international competitiveness of inbound travel industry of different countries.This paper begins with the angel of competitive advantage, based on the comparative advantage. Integrating the character of international competitiveness of our country with the develop environment of the inbound tourism industry in our country on the base of the diamond model of Porter, analyzing by index, comparing with the development country from the portrait and with other industries of service trade in our country from landscape orientation, then I find some factors influence the international competitiveness, and find out its actuality and shortage. Combine with the factors and the model, the paper suggests some counter measures in order to make some contribution for promotion the international competitiveness of the inbound tourism industry in our country. At last I expect the future of it will be better.This thesis choose our country's the inbound tourism as its research object, delicately using the statistics from 1997 to 2006 and several competitiveness index to analyze, they are: g,NTB,RCA,CA. It also analyze the basic thing,character,structure,tourists' behavior pattern and exist problem of the international competitiveness of our country's the inbound tourism.The comparatively outstanding characteristics of our country's the inbound tourism market are as following: 1).its spatial structure is that, the main body of the inbound tourism is Hong Kong, Macao, and Taiwan compatriots, next is foreign guests from Japan, south Korea and guests from Europe and U.S.A; 2). In the demography characteristic, the tourist sex structure by middle and older tourist primarily; and occupational structure by business trade, specialist primarily; 3). The tourist's resident time to reduce day by day, and the tourist's interest to china focus on traveling resources scenery and traditional goods;Considering the current domestic research situation at present, This subject systematically introduced a great deal of concepts that" competitiveness of industry" , involves and the theories such as the competitive advantage, comparative advantage, etc. And it explained the popularly used theory of international competitiveness theory that introduced by Professor Michael Potter. In his diamond theory which is about the determine factors of international competitiveness of industry of different countries, Potter proposed that there are six important factors mainly influenced international competitiveness of national industry: industry organization, relevant industry, resources, demand condition, opportunity and government. This theory is the foundation to structure the appraising system of international competitiveness of industry. |
