Research On The Marketing Strategy Of Aiyuebao Company

Adhere to the combination of theory and practice,adhere to marketing innovation and development,adhere to customer-centered,marketing innovation is the basis for the survival and development of sales-oriented enterprises,reading theory,practical practice,this is the core idea of this paper.Aiyuebao is a sales-oriented enterprise with children's books as its main products.Its channel is located in the e-commerce of mother-to-child community.At present,its core competitiveness lies in the ability of product supply chain management formed on the basis of customer needs and its own judgment and recognition of products.Aiyuebao is committed to serving children aged 0-9 years and promoting the development of parent-child reading industry in China.Since its establishment,Aiyuebao has always adhered to innovative marketing thinking,opened up new channels,adhered to the goal of serving customers,cooperated with excellent publishing institutions,and optimized marketable cultural products.Aiyuebao is currently focusing on the marketing of children's books through self-Media channels.Aiyuebao plans to become a professional parent-child reading service provider with three steps of "having books","loving reading" and "practicing".Its mission is to promote the development of education through reading;its vision is to become an enterprise trusted by customers;and its values are to achieve customers,honesty,innovation and pragmatism.So as to realize the dream of letting more babies fall in love with reading.This paper mainly studies the guiding role of marketing theory in the actual operation of enterprises through case analysis,and draws the conclusion that enterprises should not only have their own summarized marketing management experience,but also learn the mature theory to guide the actual work.In the future development of enterprises,the ideal situation is to refine marketing theory suitable for themselves in the process of work,and constantly upgrade.