Research On Cold Chain Logistics Improvement Of Yangzhou YC Food Company

In recent years,with the continuous development of economic globalization and market economy,the industrial structure of China's food industry has undergone great changes,and the operation mode of its supply chain has been greatly different from the past.Yangzhou YC food co.,LTD.Is a large-scale distribution enterprise mainly engaged in fresh food processing and production of other food-related products based on the century-old yangzhou YC food.The traditional supply chain operation mode of yangzhou YC food company has been difficult to adapt to the increasingly fierce competition environment in the food industryThis paper USES literature research method,case study method,questionnaire method and other research methods to conduct in-depth research on the improvement of cold chain logistics of yangzhou YC food company under the background of supply chain.Firstly,the problems existing in the development of cold chain logistics of yangzhou YC food company are analyzed.There are mainly six aspects,such as low degree of specialization of cold chain logistics,imperfect cold chain logistics system,unsatisfactory development of cold chain logistics mode,obsolete means of cold chain logistics management,backward supervision of cold chain logistics,and poor satisfaction of cold chain logistics service.Secondly,it analyzes the causes of problems in the development of cold chain logistics of yangzhou YC food company.There are mainly six aspects:the company does not pay enough attention to it,the scale and investment of infrastructure are not enough,the management system is not perfect,the application of informatization is not enough,the organization and system of cold chain logistics is not rationalized,and the evaluation and incentive mechanism is not enough.Finally,put forward to yangzhou YC food company cold chain logistics improvement countermeasures and security measures.The countermeasures and Suggestions are mainly elaborated from four aspects,such as the optimization principle of cold chain logistics,the optimization of operation organization of cold chain logistics,the optimization of self-run cold chain logistics mode,and the optimization of third-party cold chain logistics mode.Safeguard measures mainly include information technology safeguard,human resources safeguard and performance appraisal safeguard.The improvement of the traditional cold chain logistics mode of yangzhou YC food company can not only be applied to yangzhou YC food company,but also provide reference for other food companies to improve the cold chain logistics mode,which has practical application value.