Research On The Route Of Urban End Distribution Network Under The New Retail Format

With the consumer group born in 90s accounting for more and more,the services of the traditional e-commerce retail industry are difficult to meet the more diversified,personalized and professional requests of consumers.And The normal rate of online shopping consumption has slowed down gradually with offline retail stores favored again for their high-quality service and comprehensive experience off-line retail stores can bring consumers an amazing shopping experience and reduce the delivery time,which spurs many enterprises to begin to lay out the new retail business.However,most of the new retail layouts are mainly applied in take-out food 020,which has a more mature distribution network and operation mode.The deliver network layout and route design of new retail business for Fast Moving Consumer Goods(FMCG)have not yet been worked.This paper takes the FMCG under the new retail business as the research subject,aiming at designing the delivery mode and optimizing the route of the urban terminal delivery network of FMCG under the new retail business.Firstly,we review the existing literatures at home and abroad related with new retail business,route optimization and heuristic algorithm and analyze outstanding cases under the new retail new business,concluding trend of current research and the shortcomings of the existing new retail formats.Secondly,we construct the urban terminal delivery network of FMCG from the design of subject,structure,characteristics of delivery network and delivery mode.Thirdly,from the dual perspectives of enterprises and consumers,this paper constructs a multi-objective urban terminal distribution network routing optimization model with small cost,short delivery distance and high customer satisfaction,considering soft and hard time windows,which is solved by the genetic algorithm that is modified in crossover and mutation.Finally,taking a sports brand retail store in Haidian District as an example,this paper constructs the actual delivery network and optimizes the route of the network.The case study shows that urban terminal delivery network constructed under new retail business in this paper has more advantages than the traditional e-commerce urban terminal delivery network.