The Evaluation And Empirical Study Of China’s International Tourism Destinations

By analyzing the income number of inbound and outbound tourism in the past five years,it’s found that China’s outbound tourism has grown rapidly,from 81.38 million in 2012 to 13.513 million in 2016,an increase of 53.75 million.Compared with China’s prosperous outbound tourism,inbound tourism only increased from 135.13 million in 2012 to 138.33 million in 2016,an increase of only 3.2 million.Among them,there has also been negative growth.The deficit of inbound and outbound tourism has increased year by year.The tourism market has experienced downward pressure and is in a downturn.The main reasons are that the innovation of tourism products and services of China’s international tourism destination lags behind,the management organization is not perfect,the standard for reference is missing,and the international tourism brand has not been formed.In view of the different problems in the process of establishing international tourism destination in China,it is urgent to put forward an index system and evaluation model to guide the establishment of international tourism destination.Firstly,this paper systematically combs the relevant research and basic theories at home and abroad,and defines the core concepts of China’s international tourism destination,and to provide theoretical support for international tourism destination evaluation index system.Secondly,combined with the elements and general characteristics of our country’s tourist destination,it is clear that the evaluation factors of the international tourism destination are affected.This paper puts forward an index framework model of tourist attraction-facility-environment-service-image-management-economic benefit of China’s international tourism destination evaluation index system.On this basis,the evaluation index of international tourism destination in China is preliminarily selected by using the literature analysis method.According to the primary index system,the questionnaire on the importance of evaluation index is designed.Experts and scholars are invited to rate the importance of indicators and to complete the selection of indicators with expert interviews.Then,by using AHP to give weight to different indexes,a more scientific and reliable index system of international tourism destination is obtained,and the results are analyzed,the optimized path is proposed.Finally,according to the established index system,taking Dengfeng City of Henan Province as a case area to conduct empirical analysis,through field research,questionnaires,residents interviews and other ways to collect the evaluation index data.And the index evaluation index model to calculate its score.According to the evaluation results,the problem diagnosis and optimization suggestions are put forward to further improve the level of international tourism destination creation.The evaluation index system of international tourism destination constructed in this paper not only reflects the level of domestic and international tourist destination,but also helps to evaluate and compare many tourist destinations.The deepening and carrying out of the theoretical research will not only help to seek the mutual restriction law and mechanism,but also enrich and develop the theory of international tourism destination evaluation.