Changsha County Rural Homestay Industry Development Survey

With the rapid development of urbanization,tourists’ desire for rural leisure has become the main driving force for the rapid development of rural tourism.As a leisure tourism service industry that relies on rural environment,uses idle houses in rural areas and provides accommodation,rural home stay industry has quickly become another new force in the development of rural tourism.Changsha county based on its geographical advantage in recent years,firmly establish a concept and practice of green development,relying on superior geographical conditions,excellent ecological environment,rich tourism resources "three-excellent endowment",around the country home stay facility,scale,standardization,specialization,clustering guide and promote the development of rural home stay facility,promote transformation and upgrading of rural development and tourism,mass transfer efficiency.On the whole,the rural home stay industry presents a good trend,and its unique operation mode is highly praised by the industry.However,compared with the homestay groups in Zhejiang,Yunnan and other places,there is still a big gap.Changsha county in the current development trend,is pregnant with unlimited development potential and prospects.By referring to relevant literatures,this paper sorted out the development process of rural home stay in Changsha county,investigated the development status of rural home stay in Changsha county,and analyzed the development scale,type,distribution,operation mode and actual performance of rural home stay in the tourism market.In the form of questionnaire and simple interview,we mainly understand the relevant situation of rural home stay facility products,operators,government support and industry supervision from the perspective of customers and rural home stay facility operators.The results show that the current consumption level of rural b&b in Changsha county can be accepted by customers,but the customer satisfaction is not high.In terms of environmental sanitation,supporting service facilities,hardware facilities,service quality and marketing channels,the operators of rural b&b need to reflect and improve in the future production and life.Through the simple interview,we know that there are a variety of operation modes in rural homestays in Changsha county,with more enterprises and more rural homestays operated by partnership.Rural homestay operators have considerable profit income in operation;In terms of support and supervision,government support is small,infrastructure is not perfect,and the industry market supervision problems are prominent.In view of the problems revealed in the survey,this paper puts forward the corresponding development Suggestions for the rural homestay operators,the government and industry regulatory departments.Rural homestay operators should reasonably design rural homestay products in combination with the homestay market.At the same time,in the production process,we should strengthen the operation management,improve the service quality,innovate the operation mode,improve the supporting service facilities,strengthen marketing and publicity channels,operate in good faith,and make reasonable pricing.The government should increase support to boost the development of homestay,establish incentive mechanism,strengthen financial support,encourage all sectors of society to return home to start businesses,and improve infrastructure construction.In terms of industry,we will strengthen industry supervision,strengthen organizational support,standardize the market access mechanism,ensure accountability,and focus on the training of practitioners.Further promote the tourism industry at "adaptable south north mountainous area county,the people’s livelihood,advance five" play integration,leading role,realize the goal of"national global tourism demonstration zone" to create,and strive to establish Changsha county become the domestic first-class tourist destination,promote rural tourism healthy and rapid development of home stay facility,Changsha county characteristics of country brand of home stay facility.