Research On The Development Of Rural Homestay In Lishui Based On The Perspective Of Tourists

At present,it can be seen that all sectors of society have gradually turned their attention to the countryside in the context of vigorously implementing the strategy of rural revitalization.Under the dual guidance of market popularity and favorable government policies,rural homestay as an important platform in the revitalization of rural industry has developed rapidly over the years.However,the bottleneck and pain point of the development of rural homestay began to appear in the market at the same time.Due to the crazy and blind investment,the emphasis on profit and the ignorance on operation business model,it has led to the problems of rural homestay,such as high price,poor service quality,and insufficient brand construction.As a result,the focus of the development of rural homestay is how to meet the market demand scientifically and timely in the fierce market competition environment,improve the experience and satisfaction of tourists,and win the favor of tourists,so as to lay the foundation for its future development.In terms of Lishui,it is a relatively rapid development area of rural homestay in Zhejiang Province over the years.At the government level,it has constructed a regional public brand of rural homestay has "Lishui Mountain Residence".As for the rural homestay in the city,it presents a development trend of clustering and personalization,which has rich tourists,thus providing a good foundation for this study.Therefore,it selects rural residential tourists in Lishui as the research object,which takes the perception of rural homestay as the main content of the study.Besides,it conducts the survey and analysis according to the data collected by the questionnaire.From the research results,it indicates that the following problems are found in rural homestay of Lishui.Firstly,it is insufficient in marketing and business development,which also exists large seasonal fluctuation of tourist sources.Secondly,it is the backward brand construction of homestay,which lacks popularity.Thirdly,it is the insufficient development and utilization of characteristic resources,which leads to the lack of experience.Fourthly,it is the poor service quality,imperfect supporting public service facilities and so on.Finally,it proposes the development of rural homestay in Lishui from the following aspects in view of the main problems in the development process of rural homestay in Lishui according to the research results,such as increasing thepublicity and marketing to enrich the industrial forms,strengthening the brand building to enhance the popularity,promoting the development and utilization of characteristic resources to enhance the experience,improving the quality of service to enhance the satisfaction of tourists and so on.