Research On Overseas Development Strategy Of B Logistics Company

With the continuous progress of China's reform and opening up,especially after China's accession to the World Trade Organization(WTO),goods made in China have rapidly occupied the global market by virtue of their high cost performance.At the same time,more and more domestic enterprises choose to go abroad to expand foreign investment and participate in international competition.The above situation puts forward higher requirements for the global network service capability of logistics enterprises.In 2016,B logistics company further consolidated its leading position in the domestic traditional logistics industry through the reorganization and integration of a central enterprise.The integrated B logistics company has a broad business scope,including comprehensive freight,project logistics,warehousing logistics,engineering logistics and other sectors.B logistics company,according to the overall planning of the group,puts forward the vision and goal of "building a world-class whole-process logistics chain and supply chain service platform".However,the challenges facing the company are as follows:although the domestic branches are densely distributed,each business segment is obviously divided,and at the same time,the company lags behind its competitors in the construction of logistics hardware facilities such as warehousing and storage yard,and the business development is faced with the bottleneck problem.With B logistics enterprises as the research object,this paper combined with the classical strategic management theory,through to the logistics company B business structure and operating conditions for comb,PESTEL,porter five,SWOT strategy analysis model,such as the B logistics companies in overseas competition environment were analyzed,and pointed out that the development of overseas strategic choice and make up for the lack of logistics companies in overseas strategy B.In strategic research,supported by the existing business,combined with the "area" construction of strategic opportunity,through the development of international multimodal transport,international project logistics,cold chain transport and diversified business types such as overseas warehouse set up overseas network and the matrix organization structure,to adapt to the overseas development management team,formulate the corresponding safeguard measures,implement company's global logistics service network,eventually form sustainable competitive ability,promote the development of its transformation.At the same time,it also provides certain reference value and reference for the overseas layout of other domestic logistics enterprises.